The pair notes keep the argument. This page is the index, and each row is the split those notes refuse to collapse.
A second table answers the replacement searches: DoubleVerify alternative, Integral Ad Science alternative, Pixalate alternative, HUMAN alternative, and Moat alternative. IVT filtration is the removal from the counted metrics. The standard requires that removal on the back end, and it treats a pre-bid block as optional. A further set answers the question form, the stack, the old company name, and the rate itself: is DoubleVerify better than IAS, IAS and DoubleVerify together, White Ops vs DoubleVerify, and what a normal CTV IVT rate would even be. Another set is the cut inside the number: CTV IVT by device, whether direct CTV is free of fraud, why IAS and DoubleVerify disagree, and brand safety versus IVT. A further set is the unit people misread in a headline: the cost of CTV ad fraud, CTV fraud schemes, the mobile app IVT rate, and SSAI spoofing.
vastlint is independent of IAS, DoubleVerify, Pixalate, and HUMAN. It checks VAST structure, and these notes compare published figures.
When the search is a replacement
Each note names the job inside the suite, and the public artifact that can stand in for that job.
| Query | What stays in its own column |
|---|---|
| DoubleVerify alternative | A protected rate, a pre-bid segment, attention, and suitability |
| Integral Ad Science alternative | A named cluster and an avoidance list, which is also the Pixalate vs Integral Ad Science query |
| Pixalate alternative | An open-auction share, a blocking list, and a post-bid log |
| HUMAN alternative | A suggestion on the bid, in a platform seat |
| Moat alternative | A product that ended on September 30, 2024 |
| IVT filtration | A required back-end removal, and a pre-bid block that stays optional |
| A normal CTV IVT rate | 19 percent, under 1 percent, and nearly 9 percent are different logs |
| Is DoubleVerify better than IAS | Better is a job: a protected rate, a named cluster, or an open-auction share |
| IAS and DoubleVerify together | Two logs on one impression, and both nodes have to survive the tag |
| White Ops vs DoubleVerify | A 2021 rename to HUMAN, and a 2026 rate from a different firm |
| CTV IVT by device | Fire TV at 14 percent IVT, and 30 percent of large-screen spend, which is a different unit |
| Is direct CTV free of fraud | Two named deals at 34 percent and 25 percent, beside a 19 percent open-auction share |
| Why IAS and DoubleVerify disagree | Category, hop, population, or a verification node the wrapper dropped |
| Brand safety vs IVT | A suitability tier and a fraud rate are different subtractions |
| Cost of CTV ad fraud | $1.8 million per billion impressions is the unprotected cell, not the market price |
| CTV fraud schemes | 140 percent more schemes is a count, and the protected impression rate is under 1 percent |
| Mobile app IVT rate | 29 percent in the US and 36 percent globally, beside 19 percent US CTV |
| SSAI spoofing | A falsified measurement event, and a legitimate stitcher also fires from a server |